“Today, the Internet is a mix of useful information with repeated and recycled waste.” – Fernando Vallejo

When there was a shortage of things, the big social trend was turned twards the consumer goods. It happened in the industrial revolution and after the wars. The important thing was to produce. Many products, at ever lowing prices satisfy the needs of HAVING, it was the Age of Production.

When production became enough, and even to much, the focus became services. The population had new needs. They needed intangibles belongings like “experiences” and “information.” The objects started to represent status, a way of life, a philosophy. The car, the house, the clothes, being tangible products, represent the person who owns them. This is a search not only of things, but of real consumer experiences: the symbols of status, travel, information, a career. I speak of the needs of DOING, accomplishing, achieveing, and these needs have created the Age of Information, where computers and the Internet emerged.

Now we live in a different and new age. Not that the ones above are completed, no. They are like the skin of an onion. The Eras overlap.

Now we are entering the era of human discovery, the Age of Knowledge.

When problems with the quantity of production were solved humanity grew to the Age of Information and the needs no longer only HAVING and also started to be of DOING. Now in this new era, the available information is no longer a problem. Resolved , even with excess, the need for information, the new humans are entering the Age of BEING, of Knowledge.

There is undoubtedly a mystical property associated with knowledge.

It involves the entire human being in their physical, psychological, mental and spiritual aspects. The Internet reflects this evolution in the same way that literature, music and many forms of art, philosophy and science, such as physics and quantum mechanics.

The natural purpose of this New Age is the development of individual human potential, and, hence, collective. This growth includes all human needs, from the basic, such as material goods (HAVING) to the more subtle and personal fulfillment (BEING), passing through professional achievement (DOING).

This trend has been expressing themselves over the past 30 years, and has grown exponentially in the last 5 in all countries of the world.

But, what does this have to do with you? A lot.

  • What are your dreams for each of these “layers”?
  • What do you want HAVE, BE or DO?
  • Do you have a plan of action for each of these dimensions?
  • Are you executing those plans?

It is common for a person to spend more time planning their next vacation than planning their lives. Don’t fall into this error. To be complete you need to be successful in those three areas. If you don’t plan for success, you are by default planning for failure.

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