Let’s get the work outlined in the first chapters of these articles and put them to use. You remember (you read it not so long ago) the choice of the audience, it’s desire, your theme and your story? Let’s do it.


Do not think you can achieve something important without a plan.

Writing an ebook is an ambitious project and will make a difference to your path as a guru.

So no facilites.

15 days, 15 steps.

1st Let’s make a plan of action. Mark it in your calendar today and write “start” then count 15 days from now and on the fifteenth day write: “end”.

2nd Audience and intent. To define your audience and your intention reserve two days in your calendar. What are you going to do these two days?

Do the robot portrait of your audience, as explained in Chapter 5 – The Ferrari. (Go see it). Mark a day for it. Take your time because this work of foundations isn’t seen but that is what will make a success of your ebook.

Define what you want to happen with your readers when they are reading or have finished reading (your intention). Mark the other day for this. You need to have a clear intention. An intention is not to “improve my reputation” or “help people do that.” No. The intention is measurable and is implemented by means of an action by the reader:

– Move the person to sign up on your list,

– Sell your own product or someone else’s,

– Give him information that will change his way of understanding a subject ( it’s typical in network marketing for example) and open the possibility for the person to join a business or program or specific idea (what is measured is the rate of adhesion).

3rd Make the index. Mark a day to this, the third. On this day you choose who you will address issues to and will put them in the proper sequence. It is as if you were writing a summary of a lesson that you are preparing.

– Introduction. Here you’ll explain in the first few paragraphs what the person will learn, know, improve, achieve when finished reading the ebook (it must be in accordance with the wishes that you have identified in your audience) and then explain why you decided to write it: usually because many people asked for help or it was your friend’s idea or it came to you when you saw so many misguided people in this regard.

Your story. You are going to tell your story, obviously a true one, that exemplifies why you now know what you know and what you say. Do not be put down by the diffculties. (Read again the section “finding oil” in Chapter 15).

– Dramatized sequence of issues. You put only the titles and subtitles. It is normal at this stage, to have various desorganized ideas on top of each other. If so, at the foot of each title or subtitle, add some notes.

Tip: do this in a notebook and not on the computer. The simple act of scribbling and overwriting, putting some arrows and stuff like that, gives you the speed of execution required to keep up when ideas come very quickly. In this case a computer is too slow.)

By “dramatized” I mean this: When you ask a question in your text, do not answer right away, first address another issue. This way you keep your reader “with buterflies”. However do not do this constantly because it can become quite unnerving. If done occasionally it has a powerful effect.

– Last part: “what now?”. This chapter does not necessarily have to be at the end. You may have made several calls to action throughout the ebook, using links to what interest you. If you do it at the end it gives the impression that what your reader just read is only the tip of the iceberg, it is only a smell of a delicious meal that you can access on “this link”.

4th For the fourth day you start your writing.

You now have 10 days to write your ebook.

And one more, the last one is for touch ups. Among all the obvious advantages of an ebook over a paper book is an ebook may have 15 to 20 pages or less and there is no problem with it. In terms of the effect, in my opinion, it should be between 20 and 100 A4 pages in Times Roman body 12-1 space, neither less nor more. A text with 100 pages with those characteristics, corresponds to a 6×9 inch book (fairly standard) with 150 pages.

– Less than 20 A4 pages, reads too quickly. Unless the content is extremely well written, you have little reading time to engage the reader, wrap it in your message and get him to act.

– If it’s too large, the sheer number of pages throws many readers off who have no time or desire to invest much time in reading your book. Most people read your ebooks on a screen, and this is one more reason not to make it too long.

For this fourth day, and all others you will establish a productivity goal: 6 pages per day.

I don’t know if you think too much or too little, but in the end of 10 days of production you will have your ebook with 60 A4 pages, about 90 if it were a standard size paper: about two hours of continuous reading to your reader.

5th Place on your schedule the time required for writing 6 pages per day. Typically you’ll take about two hours. Put in 2,5 or even 3 hours. Do not forget you’re on a mission. Give as much as you can every day. In about 11 days you will have finished writing and you will have something that will work for you, every day, forever, bringing you contacts that will convert into customers or cash in a steady stream. It’s worth the extra work.

6th Check your progress daily. Do not forget that probably some, if not all, of the issues will require from you some kind of research or learning. You need to get the disciplinary control of inspiration.

Tip: get accustomed to always have with you a pocket notepad (like moleskin) or an audio recorder (almost all phones have one). Whenever you have an idea, a different approach that you had not thought of before, an inspiration, take notes. If you are driving the car stop, if you can not stop record on your phone, if you’re talking to someone excuse yourself, go to the bathroom or something and record or write your idea. Do not think “I’ll remember later,” or “this idea is so interesting that surely I will not forget.” I have bad news: you will forget it yes. So no facilites. A good idea you let go could be your way to financial independence to going down the drain or your whole life project delayed months or years.

7th When you get stuck on a subject, leave it aside and move to another. Because you have a plan to work with an index, you can pick up on any subject at any time, hopping from one to another, according to the will and inspiration of the moment. Take advantage to advance more in any subject in which you feel inspired, either because you saw something or something happened, or you read about it, or heard, or thought. No need to write everything in a row and two inspired pages are worth more than 100 uninteresting ones.

8th Focus on what you have on hand. Resist the temptation to put everything you know or remember and mention all the details. Do not forget that it’s best little information but clear, than many of then and confusing. If you remember a subject you had not integrated in the index on the first day, take note of it and ponder just where and how you will address it. If you can talk better about it in passing, if it really is important and deserves a title or caption, and ponder where you’ll place it as to not ruin the organization that you already have. Ideally, even if the matter is not of vital importance and doesn’t fit naturally in the scheme that you already have, just let this matter rest.

This will not be the last book you write.

9th Take time every day to read what you wrote. You are your first reader and those 15 minutes or half an hour to go over to read is one of the best things you can do to progress safely and effectively. At this time you relish, develop new ideas, more details, you are correcting errors or clarifying text. If you do this daily you will save much time and work in the end.

10th Illustrate the ideas with stories. Something that has lived or who told you or you saw happen. It’s like the figures that help to understand a concept. No need to tell a story with every issue, but if you do it more or less every half hour to an hour of reading you will be much more dynamic, interesting and effective.

11th Bringing down everything you say to the practice. The theories are interesting, ideas are what inform actions, but if you do not give details about the best practical use that the person can have with the information that you’re going through, it really does you a lot.

Imagine that I limited myself to say, in this chapter: “write your ebook.” And didn’t say anything more about this matter, or I would just explain how to promote it online, or how to sell, or disclose, how to have a cover, some banners, etc. What will that knlowledge about all those things serve if you had no way to learn how to do the main thing: write the ebook itself.

So I’m guiding you through these 15 points.

12th Even writing randomly, and to the pace of inspiration, you’ll have to know how to deal with the unwillingness and / or lack of inspiration. When you get stuck in an issue and you’re not in the mood or not inspired to continue, remember the following: quitting is not an option. Many of the best content I’ve written were “taken with irons.” I like to call this nasty job that is to write in obligation to fulfill your calendar: “sucking a rusty nail.”

I think the picture is clear enough. It’s not much fun in the beginning but turns out to be rewarding.

What is a fact is that there is a certain quality of inspiration that comes from writing. Do not expect to be in the mood, or inspired to start. No. You write fulfilling time as stipulated in the calendar. With or without inspiration. You have issues to address, research to do, stuff to read and explore, texts to write. The inspiration is not called for here.

Of course you will write texts of extraordinary inspiration, clear, intuitive, and have other more boring ones. But that’s how it is. You can always go back when you are more inspired and correct what you wrote on that gray day.

13th Control your progress. Do the math tward the days and matters already addressed. Don’t start with immense detail in one aspect and then pass too quickly through others. Maintain an depth appropriate to your “dead-line”. If you reach your 9th day (half) and  don’t have half the job done you need to increase production. You either write more, or decrease the detail, but not so much that it just becomes “the stem”. It is advantageous to be a day ahead of schedual compared to your deadline, work for it.

14th An author writes, and writes always. Come rain or sun shine, with people at home, on holidays or vacations, with abdominal pain or hair loss. If you haven’t died or are not in a coma, you can write and you must do so until you finish. You’ll get some rest later, but not now. You are on a mission.

15th After writing, you need to review everything. Imagine you are the reader, feel what he feels, improve a sentence, add colour to another. More excitement here, more information there.

Check the chained affairs. Cross-references: if, on page 10 you talk about a subject that is supposedly explained on page 30, it better be really there and that content was not thrown to page 32 when you changed the layout, for example.

Pay close attention to the spelling mistakes because they are literally murderers of credibility. In any case get ready to live in an imperfect world: after you pass the spell checker, and you read everything 10 times, there will still be some thst escaped. That’s how it is, and these articles are probably one example. So give yourself the work of, after doing all that, giving your book to someone to read and ask him specifically to check the spelling. It is extraordinary what another pair of eyes can discover. Still, it is possible for something to psdd, but like I said, it’s not a perfect world.

I highly recommende that you execute this exercise and don’t limit yourself to just reading about it here. I assure you that you learn a thousand times more doing than just reading, even if you do this 30 times and you learn this color guide.

Many authors write ebooks in Word, PDF and put them on the market. You do not.

You have to be better than that.

Hire a graphic design service to format your ebook, to choose the font, do the paging, place graphics that give an environment to the text and provides a better reading experience for your readers.

You will need also a cover image and one or more 3D images of your book.

An ebook is incorporeal, but a book is not.

You need a good cover and a good 3D image for the promotion and launch.

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