Hello, my name is Rui Gabriel and I am co-founder of Lazy Millionaires League of Empower Network.
Today I will talk about the communication strategy in which you “will sell” as guru to your audience.
You can have the best product in the world, may be the most recognized, but you need to know how to communicate this value to people who are interested in it, who are actively looking for what you have to offer.
We call this technique: the technique that raises hands.
Imagine you are in a room and ask, “Who wants to eat ice cream?” and some people raise their hands. So you’ve identified people who like to eat ice cream and, perhaps, can afford it.
We, on the Internet, we do exactly the same thing and you will do exactly the same, it is through a small bribe, an free offer.
You’ll build your own content as it will go to a particular layer of your audience. And, with this content for free and personal, you will make people raise their hands. By asking “Who wants this content?” some people will raise their hand and will enroll in your capture page and you are beginning to collect data about your true audience.
People who have not registered, it’s because they are minimally interested in what you have to offer and therefore will never be your audience. Do not worry about them.
This way you will starting building your list. This is the first step. The second step is to relate to this list.
This relationship is made, typically through an autoresponder system, by email. Then you need to continue to provide free content to people who signed up for a while, until you can offer something paid. And that is when you will start to monetize the people who are on your list. Some of them will buy what you have to sell and create an even stronger bond with you.
It is in this way, gradually and using monetization at the end of the process, you will begin your journey to start being recognized, appreciated and then finally paid.
Of course then people on your list will come within your marketing funnel and of course, in a marketing funnel anything can happen … you can get rich and help hundreds of thousands of people.
But that is for another time. Until then.