Some people understand the crisis. They know what it is, because it’s here, and especially, know how to get rid of it.

Crisis really means “resistance to change”. When the world changes and we want everything to be like before … we are in a crisis.


To find out how to get rid of this untimely “guest” called Crisis, I will explain a little history.

| The Nineteenth Century was the Industrial Age

| Keyword: PRODUCTION.

| The Firms Used People

| Economic Value is in the Products.

Concern for the well-being of the people did not exist, people just were instruments in the hands of businessmen, politicians, and other people of power.

Came mass production, the engine of the economy was the industrial Company and was defined by the profit it generated. The center of attention of the entire economy was the production of goods: The Product. It is a time of great social slavery.

| The Twentieth Century was the Commercial Age


|The People Serve the Firms.

| The Economic Value is in the Consumer.

In the twentieth century, especially in the second half, production peaked with the falling commodity prices, this represented an increase in quality of life.

It was implanted the idea that people don’t “want”. The companies assumed that as long as you had a lot of publicity they could sell whatever they wanted. Consumers served to clear the products, employees served the businesses, often as a piece of furniture: for life.

There was no interest in the objectives of each person’s life, because the center of economic value is the growth of the company and both employees and consumers are there for work or consume what ever the company wants.

Institutions assume the role of “taking care” of the people, they acquire rights as “retirement” or “social security”. Paid holidays, allowances. Crisis is a word that does not exist in the dictionary. Everything seems permanent, what the parents lived the children will live … at least so it seems.

All these things exist to create living conditions for people to continue to work and consume. The standard of living was higher than ever before for most people, more money is more consumption and longer working hours, increased life expectancy and productive years.

| The XXI century is the Age of Knowledge

| Keyword: Knowledge.

| The People use the Firms.

| Economic Value is the Person.

In our century many changes have occurred. The power to decide now is now in the hands of the people. The Internet gave an incredible power to the individual by providing information. A changing process has begun …. one of “Crisis.”

In this century, more and more people are aware that the most important is their lives: their personal and professional achievements, quality of life, well-being.

People stopped serving businesses and started to take advantage of companies. These are levels that enable progress, to achieve personal goals.

An individual today has as much power to communicate ideas as a large company had only two decades ago, even without leaving home:

– You have a personal journal (your blog) accessible to millions of people.
– You have a TV channel (your youtube).
– You have a radio station (your podcast).
– You have social networks that allow you to find people with specific profiles and cross ideas in a heartbeat.

Yesterday I saw a documentary on television that mentioned the following fact: a Masai (native person from an African tribe) with an i-phone (and they have i-phones yes) have access to more relevant political information than President Clinton had when he was in the White House.

This is a fact.

Now comes the Crisis.

In the late twentieth century, the financial rules created after the Second World War and what made the world grow and prosper, became weapons of power over entire populations.

The financial crisis then began to be manufactured in order to put nations working to enrich a few people and institutions. Governments themselves were hostages of these models and, apparently accustomed to the abundance of the twentieth century were not able to adapt, digging huge debts.

The individual and corporate level did precisely the same. The technologies on one hand facilitate the work, on the other hand increase unemployment. What is good for a company is bad for many of their employees, and what is good for employees is bad for business.

The win-win relationships broke up between institutions and governments, banks, companies, families and individuals.

However, apart from some exceptions, society as a whole continues to want to live like they did in the twentieth century (see just above the text). It seemed safe, permanent, and the need for security, makes people strive to maintain the “status quo”: Resistance: crisis.

Parents continue to tell their children: “take a course to get a good job”
And are still thinking about the “age of retirement ” thinking that they will ultimately have time and money to enjoy life not yet enjoyed because of so much work.

Employees continue to demand “rights” acquired in the last century without realizing that the ladder of employment is no longer just for sitting but to climb. Of course, fewer people are needed to work in businesses, and the first to go are those with the least value for the company.

Employers who treat their employees as those who “serve them” to achieve their goals, they do not know that this ship set sail and that today, by doing this, they will keep the worst employes because best do not want to put up with old and arrogant mentalities.

Most people focus on what they’re losing instead of focusing on what they’re winning. This is the paradigm of personal and social crisis.

The world has changed a long time ago and the crisis is nothing but the society’s resistance to that change.

Today thriving companies have created conditions that allow their best employees to live a fantastic lifestyle and a intense productive environment. They invest fortunes in the personal development of individuals, attract the best employes and virtually eliminated the competition.

Today individual people with great success understand that they need to improve every day, increasing their skills through study, practice and modeling.

They learned that they don’t depend on employers, nor employees, if they have them. They do not depend on the will of the government, subsidies, social security, or institutions.

Nowadays, those who live well are those who own their destinies and use models of wealth generation based on “win-win”.

Who has success understood that prosperity begins with the contribution, that someone’s results depend on the success of others and that progress is made in contribution and not in competition.

It does not really matter if there is a crisis or not. What matters is your role in the world: if you are a motor or if you are a ballast.

vencer a crise

If you are successful, in a model of income that can be taught, whose success depends on the success of others, that allows you to work in a network, in a relationship with people like you, then you are an element of change.

Not only are you immune to the crisis but have an active role to eliminate it from the lives of many people. And curiously enough, as people are being affected by this new way of thinking and acting, they eliminate the crisis in their lives and, as a whole, in society.

Who resists dies. Who adapts progresses. This is the century of individual freedom, prosperity of businesses and corporations, based on the growth of the individual.

We live in an incredible time! Spectacular!

Where you gonna be? What is your thought pattern? If you had access to an economic model of this century, crisis-proof, what would you do? Would you think as if you lived in the last century or would you take action and investigate this thing well? That’s the decision you have to make: stay were you are or progress.

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